Entries by Ilana Litvak

The Rise of the Mocktail

Going out with friends is all fun and games, until it’s Monday morning and you’re keeled over your desk with a hangover the size of your bar tab from the night before (which, if you’re unlucky, can be pretty large). To keep from hurting the morning after, we present the mocktail: a “mock” cocktail with […]

Get Your Bar Game Ready For Football Season!

It’s that time of year again! Time to load up on chips and dip, crack open a cold one and break out your comfiest sweats — football season is just around the corner. For diehard football fans, this means spending the next few months religiously reppin’  your lucky jersey and cheering on your team. For […]

Customer Service Turnoffs To Avoid

Customer service doesn’t start when a customer enters the door, it begins the first moment a customer visits a website or calls a restaurant. It takes months, sometimes years, to build a relationship with a customer, and only moments to damage it. Bad customer service is one of the quickest ways to send customers running […]

How Email Marketing Can Help Your Restaurant

Email marketing is a tactic used to spread your marketing message to the public by sending email campaigns. To keep up with the fast-paced world of business, you need a tool that is rapid, convenient, and allows for interactive communications between you and your audience. Perhaps the most popular form of email marketing is newsletters. This […]

The Rise Of ‘Healthy’ Cocktails

Could a cocktail a day keep the doctor away? “Healthy” cocktails are becoming more and more popular as mixologists and bartenders fill your favorite beverages with immune-boosting vitamins and nutrients. While we understand how a healthy cocktail may sound like an oxymoron, there are ways to vamp up the nutritional value and cut down on damaging properties. […]

Summer 2017’s Most Drinkable Beers

If any beverage was tailor-made for the summer time, it would definitely be beer. Crisp and refreshing, beer is an effortless and affordable way to cool down after a hot summer day. From your classic citrusy wheat beers to hoppy IPAs to summer lagers, the possibilities are endless, so why not venture away from your typical six pack and […]

Your 2017 Summertime Wines

As a restaurant or bar owner, you want your drink menu to excite customers, perhaps even to inspire them to order something they’ve never tried before. All of their favorite summer foods deserve delicious wines to match, but not all wine-drinkers know what pairings work well together. Your customer may enjoy their favorite seafood plate ten […]