Email marketing is a tactic used to spread your marketing message to the public by sending email campaigns. To keep up with the fast-paced world of business, you need a tool that is rapid, convenient, and allows for interactive communications between you and your audience. Perhaps the most popular form of email marketing is newsletters. This can be attributed to the fact that a newsletter is quick to set up, inexpensive, and relatively easy. For business owners and restaurateurs alike, email marketing is going to be more important than ever to the growth of your business. Keep reading to find out how.
What can email marketing do for your business?
Save you money! When you go digital, you’ll avoid all the costs that go into printing, mail handling, and postage. Plus, marketing automation platforms like MailChimp let you design a custom newsletter template that you can use over and over again. All you have to do is update the information you’d like to send, and your message gets out much faster than it would via snail mail.
Increase conversion. Email marketing is one of the most efficient ways to reach your target audiences and convert them into paying customers. It is easy to track patterns of consumer behavior — which emails were opened the most, which got the highest click rates, etc. This is valuable information that your business can use to adjust marketing strategies when reaching out to specific audiences.
Raise brand awareness. Getting your brand name and image in front of your audience is key. Seeing your logo, color scheme, tagline and graphics will build brand recognition even if they only see it for a second. Also, don’t forget that we live in a generation of sharing. People love to share content with their family, friends and peers if they think it will benefit them in some way. An email is a great piece of shareable content, so if you consistently deliver invaluable information to your subscribers, from time to time they may feel inclined to pass it along to others.
Educate your current clientele. An email newsletter is a great way to keep your clients updated on what’s new in your business. You can share what you’ve been working on, any updates you may have developed, company news, etc. Keeping them up to date and well-informed of the products and services you have available for them may encourage them to buy from you again.
Increase positive consumer behavior. The immediacy of an email marketing campaign can encourage customers to buy something within minutes of receiving and reading the email. According to the Direct Marketing Association, 66% of online consumers made a purchase as a result of an email marketing message. Email marketing can lead to an increase in online sales and influence purchases offline as well.
Reach a wider audience. Despite the current social media frenzy, there are countless individuals who aren’t active on their social media or don’t have an account at all. However, everybody has an inbox. There are an estimated 3.42 billion internet users around the world, and over 4.35 billion email accounts. Email is the best way to reach a large target audience and gain exposure for your brand.
Contrary to popular belief, email is not dead. In fact, 98% of people check their email every day. Email marketing is one of the top tools used for business communication daily, and it works. Could email marketing be the missing piece in your business strategy?