The New Year is upon us and so are the endless new year’s resolutions. Unfortunately, for most restaurants and bars this means millions are promising to save their coins and be healthier by eating out less. On top of that, the winter time blues are real and the preference to stay home to avoid the cold and the snow will only grow stronger as the winter progresses. But, there is still hope! No one can resist a great deal or a night of fun, so below is a list different ways restaurants can attract customers during the slow months.
It’s officially fall and that means it time to make some of the most creative Halloween cocktails around. From a spooky twist on your favorite cocktails to entirely new ones, the list below is bound to spice up your cocktail menu. Give these tasty drinks a try and lets us know what you think!
There’s always a possibility that guests found your restaurant by being in the neighborhood, drawn to your lighted storefront signs. More likely than not, however, they first heard about your restaurant online: via the location tag on an Instagram post, through online reviews on your Yelp and TripAdvisor page, via the search engine on their iPhones, or by clicking on the Menu tab, Contact section, or a special deal on your restaurant’s Facebook page. What is certain, is, it’s important to convert potential diners scanning the web for restaurants into actual diners in your restaurant. Read more
For the social media skeptics out there, it may be time to reconsider your doubts. While it may have once felt impractical, these days a social media presence is almost imperative for the success of your company. In fact, 92% of marketers said that social media is important to their businesses. Social media marketing demonstrates huge opportunities to increase sales, increase brand recognition, and decrease marketing expenses. Still not convinced? We’ve compiled a list of the top business advantages of having a social media presence. Read more
The holiday season is coming. No Scrooge can stop this. But restaurants can prepare themselves for the diamond-forming pressure that comes along with the holiday season. This time of year is unique for restaurant owners: it can mean big business in the form of parties, private events, and family dinners; but as your customers funnel funds into gifts and travel plans, it can mean slower business. Staffing can be an issue. But proper planning will prepare you for all outcomes. So relax, you’ll be fine. Just use these tips and build your restaurant holiday plan now. Read more
Slow seasons affect restaurants at different points of the year. For some, the summer months send business away to shoreline eateries or lake house tranquility. For others, the winter months’ frigid temperatures and snowfall keep patrons indoors and saving money. You can eliminate your slow season by adjusting your marketing strategy. It takes some creativity and persistence, but you can avoid seasonal depressions and beat your slow months.
Does your restaurant’s menu change seasonally? It should. And not just your food menu. Your wine, beer, and cocktail lists should all rotate throughout the year. Even if you live in a region like southern California that only has variations on one season and the Farmer’s Almanac for next year just reads, “See Last Year,” rotating menus keep guests excited and your staff creative. It’s becoming common practice to rotate menus to offer seasonally appropriate menus. Marketing your new menu with buzz words like “fresh” or “seasonal” won’t help you stand out anymore. You’ve got to outthink your competition and create new ways to draw diners in. Take a look at these creative menu marketing strategies to generate buzz about your latest menu release. Read more