With our new year just a few days away, it’s time you start thinking about how to improve your restaurant in 2016. For savvy restaurant operators, this starts with taking a fine tooth comb to your 2015 financial reports. As a business resolution, this is the equivalent of cursing that last piece of honey baked ham you ate before stepping on the scale, noting the pounds, and then analyzing your eating habits to identify the junk and grease you need to cut from your diet. Instead of the resolution to loose weight, a restaurant’s resolution should be to increase profits. Like any New Year’s resolution, this means you eliminate bad habits, accentuate good ones, and add a few productive bits to your routine. There are now a host of new restaurant technologies available to help you do all that. Read more
The Drinks Business recently detailed a study commissioned by wine subscription service taste4. The study sought out the top 10 wine terms that consumers are most confused and put-off by. The 2,000 consumers surveyed gave insight into the way many wine drinkers approach buying a bottle. While some of the terms on the list may be surprising, like “tart,” “legs,” or, “nose”, the take-away message of the survey is something very familiar to us at Uncorkd.
Technology is changing the way restaurants operate. From online reservations to mobile apps for ordering and payment, customer interactions with restaurants occur more frequently with the click of the button. The movement towards tech-driven service has had its highest level of adoption in the quick service and fast casual restaurant segment. But full service restaurants are increasingly open to new technology that gives guests more choice and information. One new feature restaurants are using to engage guests and rethink the traditional dining experience is tablet-based digital menus. But what benefits do restaurants find in digital menus? Read more
Sommeliers are most famously known to be working in fine dining establishments, overseeing the wine program with their stereotypical snooty attitudes. These practices are changing, however, as sommeliers are getting recruited by more casual restaurants who want an expert to help the guests with a friendly disposition. How do you know if you should recruit a sommelier, and what are the benefits associated with doing so?
iPad wine and beverage menus are becoming more and more popular as restaurants learn about the benefits of the technology. Not only do the digital menus provide a significant ROI by increasing sales, they also provide a number of other benefits, from improved staff training to saving time updating menus.
Digital wine menus are the future of restaurant menus, but they’re useful for so much more than just wine. Savvy restaurants use digital wine menus as a fun, interactive tablet-based menu experience that gets customers excited about exploring the menu. Not only do digital wine menus provide customers with in-depth information about their drinks (which only a sommelier, a cicerone, or a bartender could provide previously), they also provide restaurant owners total freedom from expensive menu printing costs. Wondering how you can use a digital wine menu like Uncorkd even if you don’t serve wine? Here are three surprising ways.
You’ve put a lot of work into making your restaurant a wonderful place to be. You have beautiful ambiance; the dishes that you serve are delicious, healthy, trendy, and fairly priced. You have a great wine menu and are good at getting people to order wine—but they only order less expensive wine, and you need your restaurant to make more money. If this sounds like you, you might need to be employing more sales techniques to convince your guests to buy higher ticket items. If you feel like you don’t want to jeopardize good relationships with your regulars by being a pushy salesperson, here are some tips and tricks for how you can get your digital wine menu cross-selling and upselling for you to sell more expensive wines, beers, or cocktails. Read more
Do your customers come in and order the second least expensive item on your wine menu again and again? It might mean that they just like your second least expensive wine offering, or it might mean that they don’t feel confident in their wine ordering abilities to upgrade their order. Of course, a digital wine menu can help to educate and inspire your customers’ ordering habits, but here’s something you may not have thought of: hosting a wine dinner. Hosting a wine dinner at your restaurant can be a great boost for your restaurant business during the slow season, and if you set it up right, you can get not only build new regular customers, you can also get those regulars ordering expensive wines with their meals. Here is the step-by-step guide to hosting your restaurant’s wine dinner. Read more