If you run a restaurant, you’ve tried your hand at in-house marketing. Maybe you’ve had the unfortunate pleasure of stuffing daily specials into table tents, only to see your customers push them off to the side like a dirty plate. Or you’ve looked into the glazed-over eyes of a customer who is clearly not listening as you list off the night’s specials. If not, then you’ve definitely shuttered in horror at the blatant typo on the event flyer you just printed and planned to tuck into guest’s checkbooks.
Many of these methods are used all over the restaurant industry, from mom-and-pop diners to white table cloth bistros. But these efforts are often overlooked by guests because they’re scattered advertisements that don’t come to guests at the right time.
But if you’re restaurant is using digital menus, you can better integrate marketing to guest’s into the dining experience. And you’ll never have to worry about replacing table tents again.
Here are some tips for using digital menus for marketing.