The US spirits category is in high spirits after experiencing 4.1% overall growth in 2015. Those percentage points translate to $72 billion in revenue for spirit producers. The spirit leading that growth is the whisk(e)y category. Every segment of the whiskey category is experiencing global sales growth. But US whiskey – Bourbon, Tennessee, and Rye – grew by 4% in 2015, which exceeds overall US spirit growth by .6%.
This is good news for whiskey producers. But lets dive deeper into these numbers and look at consumer interest for on-premise venues like restaurants and bars. These insights, pulled from Uncorkd’s proprietary digital menu data, will give readers insights into what customers actually want, and how to build a menu that capitalizes on consumer preference. Read more