The Importance of a Social Media Presence

For the social media skeptics out there, it may be time to reconsider your doubts. While it may have once felt impractical, these days a social media presence is almost imperative for the success of your company. In fact, 92% of marketers said that social media is important to their businesses. Social media marketing demonstrates huge opportunities to increase sales, increase brand recognition, and decrease marketing expenses. Still not convinced? We’ve compiled a list of the top business advantages of having a social media presence.  Read more

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Uncorkd Adds New Inventory Management Functionality with POS Integration

I’m excited to announce the release of our new inventory management functionality, available for free to all Uncorkd customers. The new beverage inventory system streamlines menu management and inventory all in one place. Restaurants can now make quick changes to their menu while also adjusting inventory, seeing real-time quantities on hand and generate detailed inventory, sales, and purchasing reports to better operate their business. Read more

Customer Service Turnoffs To Avoid

Customer service doesn’t start when a customer enters the door, it begins the first moment a customer visits a website or calls a restaurant. It takes months, sometimes years, to build a relationship with a customer, and only moments to damage it. Bad customer service is one of the quickest ways to send customers running to your competition. Keep things simple and amicable by avoiding these major customer service barriers.

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How Email Marketing Can Help Your Restaurant

Email marketing is a tactic used to spread your marketing message to the public by sending email campaigns. To keep up with the fast-paced world of business, you need a tool that is rapid, convenient, and allows for interactive communications between you and your audience. Perhaps the most popular form of email marketing is newsletters. This can be attributed to the fact that a newsletter is quick to set up, inexpensive, and relatively easy. For business owners and restaurateurs alike, email marketing is going to be more important than ever to the growth of your business. Keep reading to find out how.

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The Rise Of ‘Healthy’ Cocktails

Could a cocktail a day keep the doctor away?

“Healthy” cocktails are becoming more and more popular as mixologists and bartenders fill your favorite beverages with immune-boosting vitamins and nutrients. While we understand how a healthy cocktail may sound like an oxymoron, there are ways to vamp up the nutritional value and cut down on damaging properties. The days of simply using a sweet and sour bar mix for speed and efficiency are long gone. Bartenders today are responding to the push for fresher, healthier options, and aren’t afraid to embrace housemade mixes with unprocessed, heart-healthy ingredients.

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