Millennials have been increasingly under the microscope. Marketers from every industry want to know how to appeal to this increasingly influential and baffling demographic of people born between roughly 1982 and 2002. These young people represent more than 80 million people (larger than a quarter of the U.S. population); the largest generation in the entire world. They’re also the first generation (ever!) to spend more money dining out than on groceries. Each year brings even more of these customers to your tap or table. Here is how to lure them in and keep their interest. Read more