Going out with friends is all fun and games, until it’s Monday morning and you’re keeled over your desk with a hangover the size of your bar tab from the night before (which, if you’re unlucky, can be pretty large). To keep from hurting the morning after, we present the mocktail: a “mock” cocktail with all the deliciousness and none of the alcohol. Cocktail bars and restaurants are working their hardest to make the nonalcoholic drinker feel just as welcome as any other bar patron, and this is evidence. Additionally, for drinkers who want something between sobriety and total inebriation, we’ve found a happy middle ground: low-proof cocktails. Day drinkers aren’t born, they’re made, and these low alcohol drinks will keep your buzz going all day long. Read more
There’s always a possibility that guests found your restaurant by being in the neighborhood, drawn to your lighted storefront signs. More likely than not, however, they first heard about your restaurant online: via the location tag on an Instagram post, through online reviews on your Yelp and TripAdvisor page, via the search engine on their iPhones, or by clicking on the Menu tab, Contact section, or a special deal on your restaurant’s Facebook page. What is certain, is, it’s important to convert potential diners scanning the web for restaurants into actual diners in your restaurant. Read more
It’s that time of year again! Time to load up on chips and dip, crack open a cold one and break out your comfiest sweats — football season is just around the corner. For diehard football fans, this means spending the next few months religiously reppin’ your lucky jersey and cheering on your team. For restaurant and bar owners, this means you have a season-long opportunity to cater to a unique crowd. Get your bar or restaurant game ready with these game time tricks. Ready… break!
If you eat a meal but don’t Instagram a picture of it, did you even really go out to eat? Instagram has been the center of trends in the food and beverage industry for years. Now, millennials are using the photo-sharing app to redefine the restaurant experience.
For the social media skeptics out there, it may be time to reconsider your doubts. While it may have once felt impractical, these days a social media presence is almost imperative for the success of your company. In fact, 92% of marketers said that social media is important to their businesses. Social media marketing demonstrates huge opportunities to increase sales, increase brand recognition, and decrease marketing expenses. Still not convinced? We’ve compiled a list of the top business advantages of having a social media presence. Read more
I’m excited to announce the release of our new inventory management functionality, available for free to all Uncorkd customers. The new beverage inventory system streamlines menu management and inventory all in one place. Restaurants can now make quick changes to their menu while also adjusting inventory, seeing real-time quantities on hand and generate detailed inventory, sales, and purchasing reports to better operate their business. Read more
Customer service doesn’t start when a customer enters the door, it begins the first moment a customer visits a website or calls a restaurant. It takes months, sometimes years, to build a relationship with a customer, and only moments to damage it. Bad customer service is one of the quickest ways to send customers running to your competition. Keep things simple and amicable by avoiding these major customer service barriers.
Email marketing is a tactic used to spread your marketing message to the public by sending email campaigns. To keep up with the fast-paced world of business, you need a tool that is rapid, convenient, and allows for interactive communications between you and your audience. Perhaps the most popular form of email marketing is newsletters. This can be attributed to the fact that a newsletter is quick to set up, inexpensive, and relatively easy. For business owners and restaurateurs alike, email marketing is going to be more important than ever to the growth of your business. Keep reading to find out how.
Could a cocktail a day keep the doctor away?
“Healthy” cocktails are becoming more and more popular as mixologists and bartenders fill your favorite beverages with immune-boosting vitamins and nutrients. While we understand how a healthy cocktail may sound like an oxymoron, there are ways to vamp up the nutritional value and cut down on damaging properties. The days of simply using a sweet and sour bar mix for speed and efficiency are long gone. Bartenders today are responding to the push for fresher, healthier options, and aren’t afraid to embrace housemade mixes with unprocessed, heart-healthy ingredients.
Holding onto employees is good for business. It cuts hiring costs, requires less time training employees and increases the number of happy, helpful employees in the workplace. Take a moment to think about what aspects of a work environment would make you excited to go to work each day. We put together a couple of key things you can do to boost morale, inspire loyalty, and improve employee retention.