You see it all the time. Restaurant flyers crammed in mailboxes. Facebook and instagram posts promoting daily specials. Restaurants are constantly chasing down customers, spinning their wheels on ways to bring in more guests to drive up sales.
But what happens if all that effort spent on attracting new customers doesn’t work? You can double your losses by spending marketing dollars that don’t bear fruit. But restaurants looking to grow their bottom line don’t need to chase customers in order to drive up profits. Looking internally to cut restaurant operational costs and reduce dollars tied up in inventory can help save restaurants. Read more