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Bootleg Liquor and the Future of Mobile Advertising

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Earlier this year, international wine and spirit suppliers began efforts to combat the large and profitable counterfeit alcohol market. Utilizing new technology, they’re attempting to change how consumers interact with products in stores. Suppliers are looking beyond security measures, though. The fraud detection technology also opens up new marketing channels. It’s an interesting two-fold effort that looks to combine two distinct areas: consumer fraud protection and marketing. Industry leaders Diageo and Pernod Ricard have focused on the future of mobile marketing. But will the efforts pay off by reducing bootleg liquor sales and changing how marketers advertise to consumers?
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Romantic Dessert and Wine Pairings for Valentines Day

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Valentines Day is the sweetest of holidays, but for the restaurant business, it’s also one of the most competitive. The best way to get couples into your restaurant this year is to celebrate the pairing of couples with the pairing of romantic desserts and wine. We’re sure you’ve already decided on your Valentines menu offerings, so we’re spreading the love by giving you four dessert and wine pairings you can use on your menu. Lavender, honey, figs and basil will bring love to your menu, and pairing them effectively will make your customers fall in love all over again–this time with your restaurant. The weather may be cold (and with that polar vortex it’s getting colder every day), but the inside of your restaurant will heat up when you serve these fun Valentines Day aphrodisiac dessert and wine pairings. Read more

5 Sexy Drinks to Add to Your Restaurant’s Valentine’s Day Menus

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Are you tired of offering the same tired Valentine’s Day champagne cocktails year after year? Here are 5 mixed drink ideas with sexy themes that you can use to mix up your digital wine and spirits menus this year, courtesy of talented mixologists from all over the US. Cheers to your restaurant’s success on Valentine’s Day! Read more