Gose: Why This Salty Beer Should Be on Your Restaurant Beer Menu

In the 1940s, Gose disappeared, but this thousand-year-old salty beer from Germany is making a comeback—and it just might be a great fit for your restaurant. Not only does this beer have a unique taste, it also features a comeback story that will get your customers wanting to try it out. Here’s why Gose just might be the unique drink you’ve been looking to add to your restaurant beer menu. 

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How to Sell Your Beer for $20 a Pint

If you’re looking for the next big craft beer trend for your restaurant, you might want to consider increasing your prices. Yes, you read that right, I just said you should increase your prices. Worried your customers will go on strike and your restaurant will be blacklisted on Yelp? Trust me, you’ll be fine—if you’re selling estate beers. Here’s how to increase your beer prices up to $20 a pint, and keep your customers coming back for more. 

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Sour Beer: What You Need to Know For Your Restaurant

Beer-barrel sanitization is a thing of the past. For years, breweries have been religiously following the antibacterial mandates set forth by Louis Pasteur—but now some breweries actually welcome bacteria in their beer. Don’t believe me? Obviously you haven’t heard about the new trend of sour beer. Today’s post will get you up to speed on the methods and madnesses of the sour beer movement. 

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The 3 Craft Beer Questions Your Servers Should Be Asking

Craft beer, like wine, can be intimidating. Similar to wine, craft beer has its own jargon… and craft beer menus typically assume that the reader is knowledgeable about a range of beer-centric acronyms: IBU (International Bittering Units), ABV (Alcohol by Volume), IPA (India Pale Ale), ESB (Extra Special Bitter), etc. Not only are the acronyms hard, beer classifications can be confusing to the uninitiated… again, much like wine. Do you remember a time before you knew the difference between a pilsner, a kölsch, a doppelbock, a maibock, and a saison? Today we’re going back to the basics, so that you can make craft beer less intimidating for your customers. Here are the three questions your servers should ask to make sure that your guests love their craft beer. (Want more tips? Check out the wine version of this guide.) 

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How Will You Deal with Increasing Beer Prices?

Have you heard? The price of craft beer is expected to rise quite a bit over the next year—and for the restaurants and bars that base a lot of their business on craft beers, a price hike can be devastating. Here are the main facts you need to know about the impending beer shortage your establishment may have to deal with in 2015. 

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Where Craft Beer is Losing On Restaurant Menus

Top 2014 Beer Trends for Restaurants

It’s undeniable that the craft beer industry is booming–but how about your restaurant? Your diners may ​now search out restaurants based on the number of craft brews they carry, and if your menu carries a large variety of brews on tap, you’ve probably been dominating the scene. However, with so many brews now ​available at the local liquor store, your​ restaurant can no longer survive just by playing a ​numbers game. You need a strategy, and that starts with identifying and capitalizing on the ​latest beer trends. Here are the top beer trends you need to know about to keep your sales strong in the competitive holiday season.

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Lager Loving Ladies and You

Last week, an event took place here in Chicago named “She’s Crafty: Women in Craft Beer” and while I couldn’t attend, the existence of such an event again points to the ongoing and increasing trend of women drinking and enjoying craft beer in the US. Any number of polls will show that beer-drinking is up across the board in the US, but what is less well-reported is how many of those drinkers are women.

So, what can restaurateurs and brewers do to take advantage of this trend? Read more

Stop Bottling It Up! 3 Reasons Why Beer Cans Are Better

The day has finally arrived when it’s cooler to serve beers in cans than in bottles. Hallelujah! Lots of popular new breweries are choosing to save money by canning their beers instead of bottling them, so now is the time to add beer cans to your menu. These days, you’ll have a lot more to offer than Pabst Blue Ribbon or Bud Light.  If your restaurant is still serving only bottled or draft beers, these three reasons should convince you to add beer cans to your menu.

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Beat ‘Em or Join ‘Em: How Do You Deal with Market Upsets?

How do you deal with market upsets? The restaurant industry is known for its ability to introduce new and innovative approaches to how food is served, consumed, and perceived by the public, but when something comes along that shakes up the industry as we know it, that’s what’s known as an “upset.” Upsets make it impossible for you to do your job the same way you always have—and today we’re talking about an upset in the food tech space that you never saw coming.

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The Newest Alcohol Finds for Your Fall Drink Menu

Do you want to add something a little unexpected to your fall drinks menu? A recent article in the New York Times, “Culinary Trends in New York” described all the new, exciting innovations that I did not see coming in the predictions I made for 2014, and they sound delicious. Try adding these three alcohol trends to your drinks menu to spice up the season.

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