Mention hard cider ten years ago, and the name of this cold alcoholic beverage might not even register with more than a handful of traditional American beer drinkers. Not so today. Consumer demand for cider is increasing, and big corporations are moving in on this promising market, with Angry Orchard cider the fastest growing brand of the Boston Beer Company (producer of Samuel Adams). Even Stella Artois and Michelob – both owned by Anheuser-Busch InBev – now sell hard cider. Last year, MillerCoors bought the Crispin Cider Company. European financial institution the Rabobank describes the U.S. market for hard cider as “just emerging.” Read more