Entries by Hilary

The Bloody Mary Recipe for Success

The creation of the Bloody Mary recipe was traditionally attributed to Fernand Petiot, a bartender at Harry’s New York Bar in Paris in 1924. He named his invention the “Bucket of Blood,” but the name didn’t catch on (thank goodness). Ninety years later, the world is still crazy for Bloody Marys, and the make-your-own Bloody […]

Do Your Servers and Customers Know About Scotch?

Scotch has a mystique to it that makes contemplative businessmen swirl it in glasses, makes mothers shy away from it, and makes posing frat boys glug it… but what the heck is it? Here is your definitive guide to Scotch: short enough to teach your staff, and flexible enough to add to your digital wine […]

Romantic Dessert and Wine Pairings for Valentines Day

Valentines Day is the sweetest of holidays, but for the restaurant business, it’s also one of the most competitive. The best way to get couples into your restaurant this year is to celebrate the pairing of couples with the pairing of romantic desserts and wine. We’re sure you’ve already decided on your Valentines menu offerings, […]

5 Sexy Drinks to Add to Your Restaurant’s Valentine’s Day Menus

Are you tired of offering the same tired Valentine’s Day champagne cocktails year after year? Here are 5 mixed drink ideas with sexy themes that you can use to mix up your digital wine and spirits menus this year, courtesy of talented mixologists from all over the US. Cheers to your restaurant’s success on Valentine’s […]

Hosting Wine Dinners in Your Restaurant

Do your customers come in and order the second least expensive item on your wine menu again and again? It might mean that they just like your second least expensive wine offering, or it might mean that they don’t feel confident in their wine ordering abilities to upgrade their order. Of course, a digital wine […]

Discover the Next Mexican Beer Star for Your Restaurant

Mexicans have been fermenting grains to make beer since at least the time of the Aztecs, and since Europeans first ventured to the New World, Mexican beer brewing has only expanded. Today, Mexico’s beer market is dominated by the “Big Two” corporations that supply over 90% of the beer in Mexico, so if you’re considering […]

Will Your Servers Make These Wine Pairing Mistakes Tonight?

It’s a Friday night and your restaurant is packed. You made sure your servers clearly understood each of the specials, and that they are upselling things like specials. You’ve trained them to walk diners through each detail and ingredient of your menu, and you even know that they can discuss how each dish is prepared. […]

Why a Cicerone Will Increase Your Profits Now

Your bar rocks. You’ve spent all the time and money to get it perfect, it’s exactly the bar you’ve always wanted to hang out in, and your friends love it… even the beer menu is legendary. So, why is it that your customers gaze at your menu of 763 beers, glaze over like deers in […]

Does Your Menu Hold This Sweet Wine Disaster?

Your customers have had a wonderful dinner. They are loving the world, they are singing praises of your restaurant to their waiter and sending back compliments to the chef—they’re even posting on Facebook about the great meal they just ate. Now, they’re ready to order dessert, and their good mood makes them want a great […]

The Best Craft Beer to Add to Your Menu

There are a lot of beers out there these days, and you have decided that it is finally time to add craft beers to your menu. But what craft beer or beers should you add? This week’s most popular searches were about Chimay beer, so we know that beer enthusiasts want Trappist ales today. But […]