Entries by Hilary

Your Wine Is Gross, Here’s the Fix

I love wine, but I usually don’t order it at bars. In fact, I frequently don’t even order it at restaurants. It’s not because I can’t find wine, actually it’s the opposite: wine is everywhere these days. The sad truth is, when I used to order wines at bars, most of the wines I ordered […]

5 Types of Bar Regulars—Which Does Your Bar Have?

If you recently opened or are planning to open a bar, you’ll need to be able to attract your future bar regulars. Who are these mysterious people? What do they like? How do you get them to come back? This article answers all your questions, and gives you tips that pack in the crowds.

4 Ways to Celebrate Earth Day at Your Bar

Earth Day is right around the corner, will your bar be packed for the holiday? With the increased emphasis that America is placing on planet stewardship, you can bet that your regular drinking crowd will be just as interested in saving the Earth as they are in trying the new springtime draft beers and cocktails. […]

3 Surprising Ways to Use Your Digital Wine Menu

Digital wine menus are the future of restaurant menus, but they’re useful for so much more than just wine. Savvy restaurants use digital wine menus as a fun, interactive tablet-based menu experience that gets customers excited about exploring the menu. Not only do digital wine menus provide customers with in-depth information about their drinks (which […]

3 Springtime Drinks That Bring Crowds

Springtime is here, and that means that your guests’ drinking tastes have changed to reflect the warmer weather. In the springtime, your customers are clamoring for lighter, fruitier drinks that they can sip while lounging on your newly opened patio. These warm-weather drinks are the kind that inspire your customers to sit for hours in […]

10 Ways to Pack Those Bar Stools Right Now

Oh no! You’ve hit the slow season for bars! You’ve celebrated New Years, Valentine’s Day, Restaurant Week, Mardi Gras, and St. Patrick’s Day… but now you have to wait until Cinco de Mayo before another big drinking holiday happens. Here are 10 ways to get some butts in those bar stools of yours, even when […]

Does Your Bar Sound Successful?

When people think about their small businesses, they usually talk about the “taste” of success, the “feel” of success, and the “look” of success, but they forget all about the sound of success. When guests come into your bar or restaurant, they decide if they like your business within 10 seconds—and that decision usually happens […]