This author has yet to write their bio.Meanwhile lets just say that we are proud Hilary contributed a whooping 119 entries.
For the past ten years, I’ve noticed something in nearly every restaurant I’ve gone to, no matter where the restaurant is, the cost of the entrees, or the type of cuisine. Sadly, this thing I’ve noticed isn’t related to consistently great service (though I wish it was), and it doesn’t provide me with the fun […]
Earlier this week, I went out to eat twice in one day. A funny thing: the two places I ate at were located right next to each other. Sure, I had gone to each restaurant many times before, but before Tuesday, I had never noticed that the two were, literally, right next door. Another funny […]
On no, the unthinkable happened! You were checking your Yelp, Google+, and Urbanspoon reviews… and you came across one review that was so mean, so untrue, so vindictive that your jaw dropped open and you started sobbing, right there in front of your computer screen. Now that you’ve washed your face and blown your nose, […]
Your restaurant runs on customer feedback, right? If the chips are too salty, the fish too dry, the service too slow, or the wine selection too expensive, your customers will call you over and tell you. Immediately. If you think I’m delusional and you think that your customers would never tell you anything truthful about […]
If you’re a restaurant that serves an international food, you probably also sell a large amount of one traditional drink. But what do you offer for the people who want a drink from your country, but who are tired of the same old thing? You really need to broaden your drinks menu to keep them […]
As a restaurateur, you know that you have to be unique and distinctive to stand out, so you spend a lot of time carefully crafting your food and your ambiance to create exactly the impression your guests have of your restaurant. And first impressions are everything, right?
A lot of restaurants offer drinks. What makes you different? Is it the fact that you have a wine list filled with $200+ bottles? Is it that you offer 458 types of craft beer… or that all your drinks are straight from Japan? These key differentiators make your restaurant stand out, but unless you show […]
When you started selling drinks at your restaurant, you (hopefully) assessed your competition to price yourself properly, to offer enticing specials and signature drinks, and to understand what was working and failing for your competitors. You built your drinks offerings around those and hey, you’ve been successful! Give yourself a pat on the back for […]
A lot of my tips revolve around training your servers or bartenders to memorize information and repeat it back when needed, or to ask key questions at opportune moments. Sometimes though, words just get to be too much. Here’s a tip to increase your drink sales without having to say a single word.
Okay, okay. It’s not illegal to have bad wine sales, it’s just a darn shame. However, today’s post offers a method for using a law of psychology to sell more wine. Get ready to learn all about the Law of Reciprocity. What’s the Law of Reciprocity? This psychological law states that when you give people […]
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