As a restaurateur, you know that you have to be unique and distinctive to stand out, so you spend a lot of time carefully crafting your food and your ambiance to create exactly the impression your guests have of your restaurant. And first impressions are everything, right?
You’re Failing Your First Impression
I’m sorry to break it to you, but each guest’s impressions of your restaurant is formed long before they taste your food. In fact, many restaurant owners and managers completely neglect to pay attention to the first impression their guests interact with. What is this important first impression? Why, your menu, of course. And specifically, your drinks menu, because that’s what they’re ordering from first.
Tonight, Ace Your First Impression!
Down with the boring laundry list of options that menus have traditionally held for years! Make your drinks menu exciting and interesting for your guests, and make it fun to read, too. Don’t forget to include good pictures, and here are twelve great drinking quotes you can put on your drinks menus. (All quotes courtesy of The Fifty Best and World Wide Drinks)
“The mouth of a perfectly happy man is filled with beer.” –Ancient Egyptian Wisdom, 2200 B.C.
“Drink to me.” –Pablo Picasso’s last words
“Beer, if drank with moderation, softens the temper, cheers the spirit, and promotes health.” –Thomas Jefferson
“It takes only one drink to get me drunk. The trouble is, I can’t remember if it’s the thirteenth or the fourteenth.” –George Burns
“When I read about the evils of drinking, I gave up reading.” –Henny Youngman
“Remember gentleman, it’s not just France we’re fighting for, it’s Champagne!” –Sir Winston Churchill
“There is no such thing as a bad whisky. Some whiskies just happen to be better than others.” –William Faulkner
“Wine is proof that God loves us and wants us to be happy.” –Benjamin Franklin
“Why do I drink Champagne for breakfast? Doesn’t everyone?” –Noel Coward
“Whoever drinks beer, he is quick to sleep; whoever sleeps long, does not sin; whoever does not sin, enters Heaven! Thus, let us drink beer!” –Martin Luther (Germany, 1517)
“Aye, but today’s rain is tomorrow’s whiskey.” –Scottish proverb
“Always carry a flagon of whiskey in case of snakebite and furthermore always carry a small snake.” –W.C. Fields
“A fine beer may be judged with only one sip, but it’s better to be thoroughly sure.” –Czech Proverb
Add any of these to your menu for your next printing and start making your drinks menu the fun, approachable, and highly desirable first impression it should be for your guests. Cheers!
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