Going out with friends is all fun and games, until it’s Monday morning and you’re keeled over your desk with a hangover the size of your bar tab from the night before (which, if you’re unlucky, can be pretty large). To keep from hurting the morning after, we present the mocktail: a “mock” cocktail with all the deliciousness and none of the alcohol. Cocktail bars and restaurants are working their hardest to make the nonalcoholic drinker feel just as welcome as any other bar patron, and this is evidence. Additionally, for drinkers who want something between sobriety and total inebriation, we’ve found a happy middle ground: low-proof cocktails. Day drinkers aren’t born, they’re made, and these low alcohol drinks will keep your buzz going all day long. Read more
There’s always a possibility that guests found your restaurant by being in the neighborhood, drawn to your lighted storefront signs. More likely than not, however, they first heard about your restaurant online: via the location tag on an Instagram post, through online reviews on your Yelp and TripAdvisor page, via the search engine on their iPhones, or by clicking on the Menu tab, Contact section, or a special deal on your restaurant’s Facebook page. What is certain, is, it’s important to convert potential diners scanning the web for restaurants into actual diners in your restaurant. Read more
It’s that time of year again! Time to load up on chips and dip, crack open a cold one and break out your comfiest sweats — football season is just around the corner. For diehard football fans, this means spending the next few months religiously reppin’ your lucky jersey and cheering on your team. For restaurant and bar owners, this means you have a season-long opportunity to cater to a unique crowd. Get your bar or restaurant game ready with these game time tricks. Ready… break!
If you eat a meal but don’t Instagram a picture of it, did you even really go out to eat? Instagram has been the center of trends in the food and beverage industry for years. Now, millennials are using the photo-sharing app to redefine the restaurant experience.