The whiskey revival is reverberating across the globe. All categories of the barrel-aged brown spirit have experienced continued growth in the past few years. Japanese whiskey is having its moment. Irish whiskey recently achieved the largest growth of all whiskey categories. American bourbon and Tennessee whiskey are at the forefront of the category.
The biggest players on this global stage will be quite familiar to American drinkers. Jack Daniel’s and its iconic black no. 7 label remains the world wide leader in American whiskey. Not far behind is Jim Beam. While these labels are iconic signposts in American culture, they are not the most exciting whiskeys these producers are making. Behind the support of global sales, the biggest producers are using their expertise and long history of whiskey making to create some of the best drams on the market. You may not realize it, but some of your favorite whiskeys are made by the same producers you may scoff at. Read more