Millennials have been increasingly under the microscope. Marketers from every industry want to know how to appeal to this increasingly influential and baffling demographic of people born between roughly 1982 and 2002. These young people represent more than 80 million people (larger than a quarter of the U.S. population); the largest generation in the entire world. They’re also the first generation (ever!) to spend more money dining out than on groceries. Each year brings even more of these customers to your tap or table. Here is how to lure them in and keep their interest. Read more
Every Friday Uncorkd compiles the most recent restaurant and beverage industry stories that had us talking. Here’s our list of must-read articles from the web this week. Featuring La Liste, good restaurant sales numbers, more Whisky Advocate awards, and an incubator space for chefs. Here is our round up from December 12th – December 18th. Read more
It’s that time of year again. We dust off our crystal balls and look ahead to the new year and predict what fun awaits us after winter. Last week, we looked at cocktail and spirit trends to watch in 2016. This week, we venture into the wide world of wine. 2015 saw big growth for sparkling wines like Prosecco, and the rise of Rosé brought us the amazing term “brosé.”
What wine trends will break out in 2016?
Restaurants and wine producers, get your grapes ready. Millennials are here to take the wine industry by storm. U.S. wine consumption dramatically increased when the first group of Millennials reached the legal drinking age in the early 2000’s. It continues to grow today, Millennials accounting for 27% of total U.S. consumption as reported by Wine Industry Advisor. Restaurants can start taking advantage of the peaked interest of wine by learning Millennial’s habits, wants and needs.
Big breweries are headed for trouble as Millennials start to move from popular beers like Budweiser and Miller Light to wines, spirits and craft beers. MorganStanley discovered that 24% of consumers plan on decreasing spending on beer in 2015. In order to keep up with the shifting taste, restaurants need to revamp their beverage menus to make up for the hurting macro-brew industry. Not sure where to start? Have no fear, Uncorkd is here to help.
In her recent article “How Millennials Are Changing the Wine Industry,” Kathryn Buschman Vasel stated that Millennials are drinking more wine than other generations did at the age of 21, and that this is rocking the wine industry as we know it. Specifically, Millennials are rocking the wine marketing industry as we know it. This younger age group, born between 1980 and 2000 is pressing wineries to make a change in the way they present their wines, and restaurateurs and bar owners should ensure that they also understand what wine marketing is all about today. Here’s your cheat sheet for wine marketing that speaks to Millennials and more. Read more