From surprise proposals to a dozen roses, Valentine’s Day is a special day for many. This takes many on a hunt to find the perfect place to spend their evening. With an average of $143 being spent on a Valentine’s Day dinner and a total of 19 billion being spent, it is one of the biggest nights of the year for the restaurant industry. As a restaurant it can be hard to stand out amongst the competition, but we have complied a list of some of the best ways to attract couples to your restaurant for an amazing experience.
The New Year is upon us and so are the endless new year’s resolutions. Unfortunately, for most restaurants and bars this means millions are promising to save their coins and be healthier by eating out less. On top of that, the winter time blues are real and the preference to stay home to avoid the cold and the snow will only grow stronger as the winter progresses. But, there is still hope! No one can resist a great deal or a night of fun, so below is a list different ways restaurants can attract customers during the slow months.
There’s always a possibility that guests found your restaurant by being in the neighborhood, drawn to your lighted storefront signs. More likely than not, however, they first heard about your restaurant online: via the location tag on an Instagram post, through online reviews on your Yelp and TripAdvisor page, via the search engine on their iPhones, or by clicking on the Menu tab, Contact section, or a special deal on your restaurant’s Facebook page. What is certain, is, it’s important to convert potential diners scanning the web for restaurants into actual diners in your restaurant. Read more
Private clubs are changing throughout the country. Whether it’s augmenting club policies in regards to technology, or relaxing rules and guidelines to accommodate families, clubs are changing in response to shifting member demographics and interests. As a club manager, how do you address these changes? What methods can you use to assess and identify the areas of your club that you need to change and improve, and which areas should continue on undisturbed? Read more
With our new year just a few days away, it’s time you start thinking about how to improve your restaurant in 2016. For savvy restaurant operators, this starts with taking a fine tooth comb to your 2015 financial reports. As a business resolution, this is the equivalent of cursing that last piece of honey baked ham you ate before stepping on the scale, noting the pounds, and then analyzing your eating habits to identify the junk and grease you need to cut from your diet. Instead of the resolution to loose weight, a restaurant’s resolution should be to increase profits. Like any New Year’s resolution, this means you eliminate bad habits, accentuate good ones, and add a few productive bits to your routine. There are now a host of new restaurant technologies available to help you do all that. Read more
Restaurants and bars are in a great position to capitalize on marketing. Restaurants deal in the business of pleasure and indulgence, and those two things are easy sells. Whether you’re celebrating a success or a nursing a failure, there’s always an excuse to dine out. But, the restaurant industry is a highly competitive market, and increasing brand awareness and your marketing force is a great tool to stand out from the competition.
In general, there are two ways for restaurants focus on marketing: inbound and in-house. Read more
Running a restaurant is expensive. Advertising is expensive. With steep costs and tricky metrics, I tend to assume that restaurateurs want to make the most of their limited advertising budgets. However, since I see the same mistakes over and over, I have to figure that restaurateurs prefer to spend their time meditating in the peace and quiet of their empty restaurants. Therefore, without further ado, I present you with ten tips you can follow to NOT advertise your restaurant.
Customer service isn’t just about providing a great product at a great price (with a smile), it’s also about who you hire. In marketing, the initial contact between your bar customer and your bartender or server is called “the moment of truth,” and your guest’s memory of that moment serves as the best indicator of the likelihood that they’ll come back again. This post is a paean to the greatest bar service EVER, and I want you to think about how you can get your servers or bartenders to increase their customer service offerings to make your bar stand out. Read more
Your great drink selection speaks for itself, and your bartenders are top-notch. You also have an awesome bar menu, if you don’t say so yourself. So where are all the customers?
People come to bars to have fun, so between the alcohol and the company, one would think that patrons would be able to entertain themselves. However, the truth is that customers sometimes need a little help getting the ball rolling. It’s to your benefit if they have such a great time that they stick around for another round, spread the word, and keep coming back. That’s why offering a range of activities or events throughout the week is a smart way to draw new customers in and keep existing customers around.
Here are some suggested activities you can try hosting throughout the week or month, or just a few times a year: Read more
If you’ve been carrying craft beers for a while and you haven’t experienced an upswing in business, you’re doing something wrong. Craft beer is the largest and fastest-growing segment of the beer market, and it should be giving your restaurant or bar a boost. Are you marketing to the right demographic? Here are some stats, compiled from a Nielsen-backed lecture from last year’s Craft Beer Conference. Read more