Customer experience can make or break a restaurant. That’s always been the case. But in todays world of social media, word travels at hyper-speed. You don’t want your restaurant’s reputation to be shredded by an angst-fueled Yelper with a bone to pick over bad service. There are a few easy steps to follow when it comes to customer service. These are guidelines to great service. You should implore your service staff to remember these tips. Trust me, your guests will care more about these things than they do the Saturday night fish special. Read more
Restaurants and bars are in a great position to capitalize on marketing. Restaurants deal in the business of pleasure and indulgence, and those two things are easy sells. Whether you’re celebrating a success or a nursing a failure, there’s always an excuse to dine out. But, the restaurant industry is a highly competitive market, and increasing brand awareness and your marketing force is a great tool to stand out from the competition.
In general, there are two ways for restaurants focus on marketing: inbound and in-house. Read more
What makes a good wine-by-the-glass list?
Thankfully, quality wine-by-the-glass lists are becoming easier to find while dining out. It’s the age of adventurous diners and drinkers, so customers are willing to try something new. And a glass pour of wine is a great way for customers to try something they’ve never had before.
But what actually makes a good glass pour list? Read more
Eco-friendly has been the mindset (or marketing) of a growing number of hip and trendy restaurants for years now. The “green” mantra is often repeated on menus across the U.S. in the form of buzz-word phrases like “locally-sourced,” “organic,” and “post-consumer.” Your server might have told you that your table was made from “reclaimed wood” from something else that used to be wooden, or that the light fixtures were made from repurposed subway parts. Though the green movement has its haute annoyances, eco-conscious business is certainly a good thing. And new technology is making it easier for restaurants to adapt to a more green way of doing things, both in the back-of-house and in front of guests.
Yelp is a polarizing third-party platform for many small business owners. The Internet has become the go-to medium for most consumer research. If you’re a business owner, it’s increasingly likely that a potential customer’s first introduction to your business will be in a list of Google search results, and your businesses’ Yelp page is bound to be at the top.
The restaurant industry is an insane environment to work in. In a full service restaurant, you have multiple “departments” that are crucially interdependent on one another. Restaurants function as a service assembly line; on that partially occurs in full view of guests. Communication is paramount in this situation. But often, workers are rushed, or don’t share the same first language. This complicated relay is a task restaurants perform hundreds of times on a busy Friday night. There are spaghetti-thin margins-of-error for a restaurant operating during service.
It takes a great staff to perform at a high level night in and night out. Great staff will keep the stress and chaos tucked behind smiles, out of guests’ view. But in an industry that has one of the highest rates of staff turnover, how do you keep a stellar restaurant staff motivated and clocked in? Read more