Restaurants and wine producers, get your grapes ready. Millennials are here to take the wine industry by storm. U.S. wine consumption dramatically increased when the first group of Millennials reached the legal drinking age in the early 2000’s. It continues to grow today, Millennials accounting for 27% of total U.S. consumption as reported by Wine Industry Advisor. Restaurants can start taking advantage of the peaked interest of wine by learning Millennial’s habits, wants and needs.
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