Vodka to the Rescue: Back to Basics

How can you help when a patron wants to order a drink but isn’t sure what to get? Customers who like beer or wine may sometimes be in the mood for something new (or just be open for a pairing suggestion), but what about when the patron isn’t a beer or wine drinker and is just in the mood for some kind of cocktail? Face it: most liquors are very much an acquired taste – with their own, unique flavor that not everyone might appreciate. (Just ask anyone who’s ever had a bad night associated with tequila or whisky; they’ll never forget the distinct flavor). Wouldn’t it be nice if there were such a thing as a basic, unflavored alcohol that you could mix with almost anything to suit whatever mood your patron was in?

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