Sparkling wine continues its growth in both U.S. and U.K. markets.
The overall wine category has grown in the U.S. market for 22-straight years. And its future continues to look bright as many publications and industry experts note that millennials are drinking more expensive wine, and more often, than previous generations.
This trend of sparkling wine growth isn’t unique to the U.S., as the wine category grew at an almost identical rate in 2014 in the U.K. Both markets grew at over 4% in 2014. Just today, Technomic held a WineTAB webinar and released the results of various studies that found many millennial drinking habits differ from previous generations. And while the numbers also show that wine’s continued growth is slowing compared to previous years, it did note that young consumer’s drinking habits are changing, and that they are more likely to order alternatives to Merlot and Chardonnay than older drinkers, and to order wine during different occasions.
Wine companies are taking note of these changes and have begun marketing to younger customers with repackaged wine being consumed in canned and boxed options, as well as offering more experimental and unique blends of overlooked grape varietals.
Vist Uncorkd’s resource page to find out more information on wine industry trends.