Whiskey Trends – Irish Whiskey Sees Explosive Growth
The beverage industry is an industry of trends and catching on to the latest whiskey trend is critical for pleasing customers and increasing beverage sales. Whiskey has been hot for the last couple years, including bourbons, flavored whiskeys and now Irish whiskeys. First there was the Fireball craze, with a younger generation replacing Vodka and other spirits with Fireball as their go-to shot. In just two years, Fireball whiskey increased sales by over 30x, to $60 million in 2013. Other producers released new brands and products in a wide range of flavors from cherry to honey. Bushmills became the first Irish distillery to jump onboard followed by Dewar’s in Scotland, not to mention the dozens of American products. If your restaurant or bar hasn’t started carrying Fireball and other flavored whiskeys, you’re losing money. Don’t miss the next big beverage trend, craft Irish Whiskeys.