A new drink hit the scene last year, beer-wine hybrids. I’m sure that this new beverage is going to be one of the hottest drink trends for 2014, but you may not have heard much about it because it premiered just before the fall and holiday rush. It’s not quite wine, and it’s not quite beer, but it’s not quite what you’d expect if you just poured some wine into a fresh, cold pint. The popularity and visibility of this new drink is increasing, and soon your guests will be asking you questions about it, questions that you, your sommeliers, and your cicerones should know the answers to.
Now that we’re in a brief lull between drinking holidays, you have the time to learn everything you need to know about beer-wine hybrids. Read more
Why a Cicerone Will Increase Your Profits Now
/in Beer /by HilaryYour bar rocks. You’ve spent all the time and money to get it perfect, it’s exactly the bar you’ve always wanted to hang out in, and your friends love it… even the beer menu is legendary. So, why is it that your customers gaze at your menu of 763 beers, glaze over like deers in the headlights and then order a Budweiser? Yes, I know, you think they are uncultured and cheapskate Philistines, but maybe the problem lies with your bar. If you employed a Cicerone, they’d have bought that Abita beer at $9 a bottle.
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3 Surprising Ways to Use Your Digital Wine Menu
/in Industry Trends, News & Information /by HilaryDigital wine menus are the future of restaurant menus, but they’re useful for so much more than just wine. Savvy restaurants use digital wine menus as a fun, interactive tablet-based menu experience that gets customers excited about exploring the menu. Not only do digital wine menus provide customers with in-depth information about their drinks (which only a sommelier, a cicerone, or a bartender could provide previously), they also provide restaurant owners total freedom from expensive menu printing costs. Wondering how you can use a digital wine menu like Uncorkd even if you don’t serve wine? Here are three surprising ways.
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What the Heck Is a Beer-Wine Hybrid?
/in Beer, Industry Trends, News & Information, Wine /by HilaryA new drink hit the scene last year, beer-wine hybrids. I’m sure that this new beverage is going to be one of the hottest drink trends for 2014, but you may not have heard much about it because it premiered just before the fall and holiday rush. It’s not quite wine, and it’s not quite beer, but it’s not quite what you’d expect if you just poured some wine into a fresh, cold pint. The popularity and visibility of this new drink is increasing, and soon your guests will be asking you questions about it, questions that you, your sommeliers, and your cicerones should know the answers to.
Now that we’re in a brief lull between drinking holidays, you have the time to learn everything you need to know about beer-wine hybrids. Read more
Tips for Pairing Beer with Burgers
/in Beer /by Josh SaundersWhat pleasure in life could seem any simpler than a beer and a burger? If only it were that easy! While a well-paired beer and burger combo may be about as close to heaven as it gets, it’s so easy to completely miss the mark when making pairing suggestions to your patrons. There’s an understandable reason for that; on the one hand, some beers have far too much flavor and will therefore drown out the rich, meaty flavor of the burger, while, conversely, anything too light (less than medium to full bodied ) will be totally overwhelmed by it.
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