law of reciprocity for wine sales

Sell more wine. It’s the law.

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Okay, okay. It’s not illegal to have bad wine sales, it’s just a darn shame. However, today’s post offers a method for using a law of psychology to sell more wine. Get ready to learn all about the Law of Reciprocity.

What’s the Law of Reciprocity?

This psychological law states that when you give people something, or you do a favor for them, they are much, much more likely to return the favor. Apparently, this human behavior is a throwback from our prehistoric days, but it affects us all the time in the modern world. Don’t believe me? Here’s an example of this law, using something you’ve probably experienced recently.

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summertime wine drinks uncorkd

5 Summertime Wine Drinks for Your Menu

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Ah, summer is here. At this point, we’ve all had a few very hot days, and customers are beginning to shun even room temperature drinks in favor of ice cold ones. Tired of serving gin gimlets and beers? Here are five summertime wine drinks that’ll push those beverage sales sky high. Read more

World Class World Cup Cocktails

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It’s sad that the US was eliminated from the World Cup… but that means that more people will be going out to eat again! Even though we can’t root for our own team, we can root for soccer in general, and with the sport on everyone’s minds right now, it’s a perfect time to highlight quarter-final-friendly World Cup cocktails on your menus and table tents. Here is one drink to get you started. If you think of others, please let us know about them by commenting. Read more

Here’s What the CIA Knows about Bars

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 Out of ideas about what you should be doing next in your bar? Has your bar had great sales in the past, but recently been facing a sales drop-off? No matter if you have a neighborhood bar or the hottest new nightclub, the best place to look for sales-boosting tips is the CIA.

Yeah, you read that right.

The CIA knows all about dealing with hostile opposition, and when you modify their tactics, you’ll be ready to take down your enemy in Operation Steal Back Customers. Ready for your mission to start? I hope so, because now it’s time for you to roll up your sleeves and spy on your competition. Here’s how. Read more