I love wine, but I usually don’t order it at bars. In fact, I frequently don’t even order it at restaurants. It’s not because I can’t find wine, actually it’s the opposite: wine is everywhere these days. The sad truth is, when I used to order wines at bars, most of the wines I ordered were disgusting–and if your wine sales are low, your wine might be disgusting, too.
If you open wines for single-glass pours on a haphazard basis, store the opened bottles behind the bar for an indeterminate amount of time, or stick all of your wine in the fridge, your wine is likely to be terrible. If you want to sell more wine (or at least sell the wine you’ve already purchased), you need to do better. This article offers four wine storage fixes to increase your wine sales.