It’s Time to Stake Out Your Turf

When you started selling drinks at your restaurant, you (hopefully) assessed your competition to price yourself properly, to offer enticing specials and signature drinks, and to understand what was working and failing for your competitors. You built your drinks offerings around those and hey, you’ve been successful! Give yourself a pat on the back for all your hard work… because now it’s time to do more hard work. Today is the day you really start establishing your “turf.” Read more