law of reciprocity for wine sales

Sell more wine. It’s the law.

Okay, okay. It’s not illegal to have bad wine sales, it’s just a darn shame. However, today’s post offers a method for using a law of psychology to sell more wine. Get ready to learn all about the Law of Reciprocity.

What’s the Law of Reciprocity?

This psychological law states that when you give people something, or you do a favor for them, they are much, much more likely to return the favor. Apparently, this human behavior is a throwback from our prehistoric days, but it affects us all the time in the modern world. Don’t believe me? Here’s an example of this law, using something you’ve probably experienced recently.

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