It’s time for some hard truth here: today’s upscale restaurant menus all look the same. In fact, they’re usually written in French, which means that most of the menus in your restaurant class are advertising the exact same dishes. Is your restaurant falling into this trap? Are your customers as bored with your menu offerings as the people in the photo? Here are 3 much-needed updates that will make your restaurant menu stand on its own.
In 1970 Julia Child’s Mastering the Art of French Cooking changed the culture of food as we knew it. At the time, America hung on every new French phrase, as Julia told them how to make Coq Au Vin, Steak Frites and even baguettes, but today’s chefs have expanded our palates so far past traditional French cuisine. Today’s global economy and increased travel have expanded our American food options significantly and everyone around is lining up to eat the next best thing. But a lot of restaurant menus haven’t caught up with the new and exciting food trends of today and are still selling the same old foods, and even worse, using the same language to sell them. Here are some totally new ideas that will make your menu shine. Read more