The back-to-school season has started and with harried parents, busy kids, cooler weather, and less tourist traffic, your summer rush is pretty much over. If you want to ensure an even bigger and better summer rush next year, you need to tempt new customers to walk through your doors. Of course, there are many ways to entice the public to try out your food, but one of the best ways to get people talking about your restaurant is to establish yourself as an expert. The best way to do that? Write a cookbook. This post tells you the important steps you need to follow to ensure that your cookbook is a hit.

Read more