Happy hour specials are a time-honored strategy for drawing patrons in on weekday evenings, when bars might not otherwise see too much of a crowd. However, you obviously don’t just offer bargain beer, wine, and well drink specials for the mere sake of giving your profits away; you want to make sure that the draw of these specials actually pays off. So ask yourself the question: is your happy hour “happy” enough, or could it be better? Is it boosting the bottom line, as it should?
Earth Day is right around the corner, will your bar be packed for the holiday? With the increased emphasis that America is placing on planet stewardship, you can bet that your regular drinking crowd will be just as interested in saving the Earth as they are in trying the new springtime draft beers and cocktails. Here are four ideas to make sure your bar is the coolest place to be while helping to ward off Global Warming.