Attract Craft Beer Drinkers at a Lower Cost? Yes, You Can
When you think of beer in a can, the first image to come to mind might be a cringe-inducing one. Perhaps it’s the image of a six-pack of the cheapest, least drinkable beer that the local supermarket sells. You may be surprised, then, to learn of the growing acceptance and popularity of canned beer amongst craft brewery enthusiasts. Not only is the quality of canned craft beer becoming more and more trusted; canning also brings down overhead expenses, making it possible for more beer to be shipped for the same cost.