“Beer Cocktail”: Oxymoron? Or Overlooked Classic with Crossover Potential?

Say the two words together, consecutively – “beer cocktail” – and some people might look at you like you have two heads. However, certain beer cocktails, whether explicitly labeled as such or not, have been popular for years. What’s more, the trend for developing new types of beer cocktails – increasingly popular everywhere from the United States to as far away as
Australia – may be a profitable opportunity that bar owners and managers would be remiss to ignore in 2014.

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