Rí Rá Irish Pubs Add Flare with Digital Whiskey Drink Menus
Rí Rá Irish Pub offers a true Irish pub experience at their establishments located throughout the country. Built with authentic pieces shipped from Ireland, the restaurants present a warm and memorable atmosphere for its clientele. Rí Rá serves as a popular spot for regulars and visitors alike, known for their extensive whiskey and drink list. Although Rí Rá is truly unique and business is thriving, Uncorkd has made the beverage program easier to manage and greatly improved the guest experience.
Christian Struck oversees all food and beverage menus, training, development, product and concept innovation as the Director of Food and Beverage for The Rí Rá Group of Companies. He came to the realization that the Irish pubs were having a difficult time managing inventories and keeping up with the constantly changing beverage list. Struck explained that each location has over 300 SKUs that change so frequently, using a traditional paper or book styled menu was “very time consuming and inefficient.” Not only do printing menus waste time, regularly changing paper menus to reflect a restaurant’s updates is extremely costly. With his expertise and experience, Struck set out on a quest to find an option that would address the restaurant’s needs while standing out to customers.