The challenge
Each pub carries more than 300 whiskeys and beverages that change constantly. Paper and book menus could not keep up, and every change meant another costly reprint.
Case studies · Bars & Pubs
Rí Rá: whiskey menus worth lingering over.
Irish pubs across the U.S. · 300+ beverages per location · Menus organized by region and distillery
The solution
Custom iPad menus for multiple pubs, built by Uncorkd from start to finish and organized by region and distillery, with tasting notes and history for each distillery.
The result
A marked increase in whiskey and cocktail sales, slower inventory moving faster, and the program expanding to more locations.
Three hundred bottles, one moving target
Rí Rá builds a true Irish pub experience, right down to interiors shipped over from Ireland, and backs it with a whiskey list guests travel for. Christian Struck, Director of Food and Beverage for the Rí Rá group, oversees menus at pubs that each carry over 300 constantly changing SKUs. Managing that on paper was, in his words, very time consuming and inefficient, and disappointing a guest over an out-of-stock pour was always one print cycle away.
What they did with Uncorkd
Struck wanted a menu that gave guests real information, taught them something new, and set Rí Rá apart from its competitors. Uncorkd built the menus from start to finish: every whiskey organized by geographic region and distillery, with notes and history on each pour. Each pub kept its own distinctive feel, and adding a bottle takes seconds when it is already in the Uncorkd database.
The outcome
Whiskey and cocktail sales rose across the locations, and slower inventory started moving as staff featured bottles and guests explored on their own. Analytics show each pub what guests actually browse, which now shapes what they stock. After the first pubs succeeded, Rí Rá expanded the program to more locations.
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See Uncorkd in action.
Book a short demo and we’ll walk you through real Uncorkd menus so you can see how it would work for your list.