Troon Golf: a wine-sales lift across three outlets.

Three rooms, one list to keep honest

St. James Plantation is a Troon Golf property on the North Carolina coast with three dining outlets, each with its own room, its own regulars, and its own wine list. The wine program matters to members, and it moves quickly: new allocations, seasonal menus, member favorites. Keeping three printed lists accurate meant a weekly cycle of edits, proofs, and reprints, and the lists still drifted out of date between print runs.

What they did with Uncorkd

The club rolled out Uncorkd iPad menus across all three outlets. The Uncorkd team built each menu and designed it to match its dining room, so the member-facing experience stayed polished and personal. Behind the scenes, staff manage every list from one dashboard. A price change or a new bottle goes live in every room at once, and nobody waits on the print shop.

The outcome

Wine sales rose roughly 20% across the property. Lists are consistent outlet to outlet, updates take minutes instead of a print cycle, and members browse deeper into the list than paper ever invited them to.